Although Western society mainly recognises Hollywood as the major producer other international film industries are constantly growing. Hollywood has influenced other cultures to open up film industries, such as Bollywood, Nollywood and the Chinese Film Industry. Although these industries are very popular locally they gain little recognition on a global scale.
International film industries don’t reach an audience as wide as Hollywood due to language barriers and also they are not as idolised. In 2009 statistics collected by the Motion Picture Association of America indicated that the annual revenue of American films reached $29.9 billon, in comparison to the Chinese film revenues which reached $1.56 billion. (Huiqun, 2010) Huiqun (2010) argues that the growing gap between American films and the Asia-Pacific film industries is due to the lack of innovation and outdated technology. Due to China’s traditions which stem from Confucianism, innovation and creativity which is necessary in the film industry, is not encouraged. Film in China has been used in the past for reasons of propaganda and establish government policy so technological innovation was disregarded in favour for presenting a core message or idea. Despite these factors, the Chinese Film Industry is very popular in Asia and due to China’s rich history and culture it has legends which are promoted in Americanised films such as Disney’s Mulan and Kung Fu Panda. (Huiqun, 2010)
Whilst Bollywood presents glitz and glamour with all its lavish costumes and romantic storylines, Nigerian film highlights African traditions. Nollywood churns out 1000 films per year on average (Rice, 2012) and often made in about 10 days (Vasagar, 2006) and have a budget under $10 000, a meagre amount compared to what is spent producing Hollywood films. Thousands of Nollywood films are sod each week from street stalls in Nigeria, some even making their way to be sold in Dalston market in London. (Vasagar, 2006)
It has become apparent that although Hollywood may be dominant in Western society it does not have monopoly of film industries.
Huiqun, L. (2010). Opportunities and challenges of globalization for the Chinese film industry. Global Media and Communication, [online] 6(3), pp.323-328. Available at: http://dx.doi.org/10.1177/1742766510384972 [Accessed 7 Oct. 2014].
Rice, A. (2012). A Scorsese in Lagos. The New York Times. [online] Available at: http://www.nytimes.com/2012/02/26/magazine/nollywood-movies.html?pagewanted=all&_r=0 [Accessed 7 Oct. 2014].
Vasagar, J. (2006). Welcome to Nollywood. The Guardian. [online] Available at: http://www.theguardian.com/film/2006/mar/23/world.features [Accessed 7 Oct. 2014].