Gender (In)Equality on the Web

(Source) Women have come a long way in the past century, that much is true, but we still have a stretch to go before we’re considered to be the equals of men. Women are still constantly looked down upon, especially in certain careers which are male-dominant such as politics, sports media and financing. Social media gives misogynist men the opportunity to attack women without any … Continue reading Gender (In)Equality on the Web


When an individual or group of people who have no real power want to spread awareness the first thing they do is put it on different social media sites in the hope that it will go viral. This is what happened with the Kony 2012 campaign which circulated the web for quite a while, something Jenkins (2012) discusses in relation to youth and politics. More recently, … Continue reading #BringBackOurGirls

Remix Culture

Remix culture has become more prominent over recent years with things such as mashups, remixes, covers and parodies becoming a major part of the media we consume on a daily basis. Because of current technology it is very easy for people to create their own remixes by simply editing existing materials to produce something new. Lessig (2008) states that every “time you use a creative … Continue reading Remix Culture

Transmedia Narratives

(Source) Transmedia narratives are essentially defined as a process where ‘integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience’ Jenkins (2007). Basically what our dear friend Jenkins is talking about is the ability social media platforms have to spread content. Social media has influenced the popularity of musicians, TV shows and … Continue reading Transmedia Narratives


(Source) Produsage is defined by Axel Bruns as the “current paradigm shift towards user-led forms of collaborative content creation which are proving to have an increasing impact on media, economy, law, social practices, and democracy itself.” There a four key factors which outline what contributes to a social media platform in terms of produsage: Organisational Shift –  the change from individuals and groups to communities … Continue reading Produsage

Fandoms = Family

(Source – I had to use google translate to look up what the banner meant. ‘Here We Found Our Homes’. Aww, cute!) Tumblr is of course dominated by the culture of elusive ‘fandoms’. Whether it be Sherlock, Harry Potter, One Direction or Anime; there’s pretty much a fandom for every television show, book, musical act, or celebrity ever. Asides from fandoms there are also things known as … Continue reading Fandoms = Family

Ideologies and Media Convergence

 (Source) The media today is so versatile; it works to satisfy the needs and wants of its consumers by focusing on the ideologies and beliefs of specific groups and individuals in our society. Social media platforms are constantly evolving to better suit our likes and dislikes based on the feedback of users. When viewing certain content they send us suggestions based on what we already like. Tumblr … Continue reading Ideologies and Media Convergence