The attention economy and the longtail effect

The concept of the longtail effect was brought about when people began to notice that ‘the hits’ no longer dominated the market, rather due to the accessibility of the internet an excessive and unlimited amount of niches were available and rose in popularity. Mainstream media is selective and limited, whereas niche media on the internet is limitless due to anyone being able to produce their own … Continue reading The attention economy and the longtail effect

Liquid Labour – the breakdown of work-life barriers

Liquid labour is a term that refers to the paradigm shift of labour from a traditional industrial and manufacturing workforce towards a flexible workforce undefined by time and space, courtesy of cyberspace. It is breaking borders in the sense that people are no longer restricted to the traditional 9-5 work schedule in cyberspace. The network society paradigm influences the world in which we live constantly … Continue reading Liquid Labour – the breakdown of work-life barriers

My understanding of autoethnography

Falling into a habit of autoethnography for this subject is probably something I’ll have to get used to. Studying a bachelor of journalism, objectivity has been drilled into me relentlessly. Bias in journalism is frowned upon. The core of journalism is to report on hard facts and deliver the truth to the public. I did one class that focused on narrative journalism, a form of … Continue reading My understanding of autoethnography

Independent Cyberspace

Centralised networks are those where all information passes through an individual source, this creates issues such as censorship, delay in information and if the centre is struck down the entire system is useless. Centralised networks essentially allow for control. Whilst the internet we experience is more of a decentralised or distributed network there are still a handful of mega corporations at the centre, meaning our … Continue reading Independent Cyberspace

The Telegraph and Instantaneity

  “It requires no small intellectual effort to realize that this is a fact that now is, and not that has been” – The New York Herald The idea that the telegraph allowed people, for the first time, to learn of events in real-time and that this was a foreign concept to so many is different from the world we inhabit today. Instantaneous connection is all … Continue reading The Telegraph and Instantaneity